Challenge: Creating a complete SEO Audit & set up on-site SEO for Adriatransfer website.
Solution: The first step was to make a full crawl with a program called Screaming Frog, to determine what parts of the website we need to focus on, and where we are missing out when it comes to search engine optimization. The performance of the website has been tested with Pingdom, GTmetrix, and Google Pagespeed Insights, to determine the strengths and weaknesses in terms of performance.
Result: Setting up fundamental SEO with WordPress is relatively straightforward, especially when a plugin is being used like Yoast SEO. All pages & links have been analyzed, the meta-information(such as keywords, titles, descriptions) have been updated, as well as the content and its quality has been greatly improved. Website performance has been also greatly improved by implementing various modern techniques to improve the loading speed of the website.